1. Target Your Ideal Client
If you’re a wedding planner specializing in gay marriages, you’ll appeal to your ideal audience better if you share stats and tips related to same-sex weddings than those pertaining to the general market as a whole. To really stand out in your niche, be as specific to your target market as possible…give them what they specifically want.
2. Let the Images Tell the Story
This is kind of a design tip, but its good for you to share with your designer if they’ve never done an infographic before (and, yes, if you don’t have a designer, we can create one for you.) Infographics are meant to tell a story through images, not text. Naturally, some text may be necessary, but you want the graphic to make sense somewhat through pictures even if all the text were removed.
Elements like icons, pie charts and graphs will demonstrate a concept without words.
3. Keep it Simple
Focus on one single topic and don’t overcomplicate it with wild, busy graphics. You’ll notice that our infographic is clean, spacious and easy to scan. To avoid confusion, it also only covers only one single topic.
4. Brand It
Naturally, you’ll want to include your logo and website address in the graphic. However, I also suggest you align the look and feel with your own branding. You can see that our infographic includes the chartreuse-ish yellow from our own logo and gray from our website, along with our standard fonts. You’ll see that Elle also stayed true to her branding in her own infographics.
This is how you put your unique signature on your infographic and create visual memory with your brand for those that view it.
5. Optimize It
Optimize it for both search engines and sharing. If you’re hosting the image on your own website or blog, be sure to optimize the file so that it can get found in search engines. When creating the graphic, make sure your designer knows the correct file size, format and dimensions that will allow for easy sharing online, based on the standard spacing in blogs and the file size that will load quickly in a browser.
